The elementary school in Meerssen is a new school starting from scratch and thus does not yet have a brand identity. Additionally, they are looking for an advertising campaign to attract new students. They have indicated that they want to communicate the following to the target audience: a safe, trendy, healthy, high-tech, and educational school. Furthermore, they want to provide the students with something that ensures they have a good future. They would also like to see a combination of clean and playful elements with strong typography in the branding.