Job Description

Since September 2022, I have been working as a graphic designer at Toolnation. In this role, I handle all graphic design tasks and am responsible for creating visual content for both online and offline platforms. My work includes designing marketing materials, website graphics, advertisements, and various promotional items.

In addition to my graphic design duties, I am also responsible for managing the company’s social media accounts. This involves creating engaging content, planning and scheduling posts, and analyzing the performance of our social media campaigns. Furthermore, I oversee the photography needs for the company, ensuring high-quality images for use in marketing and promotional materials.

Impact on Toolnation’s online presence

When I first took over the management of Toolnation’s social media account, there was a lack of structure and attention to details such as thumbnails and weather considerations. Posts appeared random and lacked coherence. However, since I got involved, significant changes have been implemented. I introduced a clear structure, ensuring that each post was carefully planned and aligned with current weather conditions. Additionally, thumbnails are now professionally designed and engaging, which has greatly enhanced the visual appeal and consistency of our content. These improvements have not only elevated the overall look of our account but also increased follower engagement and interaction.

After

Before

Email design

Here you'll find a diverse collection of email designs crafted for various brands and relevant events. Each design is tailored to engage audiences and drive results, showcasing my ability to create visually appealing and effective email communications.

Printed media

In this section, you'll find my work on printed media, including a comprehensive redesign of a folder. I managed the entire project, collaborating closely with all suppliers to ensure the folder's production was timely and seamless. My role encompassed everything from the initial concept to the final print, ensuring a high-quality and cohesive result.